Guest Post by Jennifer Trask

As an entrepreneur, it’s important to maximize every dollar you are spending. You have to market so people will know about you, but if you are not a marketing expert, you may be confused about the best way to spend your dollars, getting the bigger bang for your buck.

Here are 3 simple tips that can save you a lot of money (and time) and help you decide where your marketing dollars should go.

1.    Market ONLY to your ideal client.

Every business should have a client avatar. An avatar describes that perfect client. It should encompass the age, marital status, values and beliefs, average income, general lifestyle, and biggest problems (that can be solved, of course, by your product or service). You should be able to spot your avatar in the middle of a crowded room.

Once you are clear on who to target, focus your marketing dollars to reach them where they are. For example, if your client avatar loves the social media platform, Pinterest, then you should be there, engaging them every day.

Knowing your client avatar also allows you to make decisions faster when marketing opportunities arise. For example, if you are asked to sponsor an event, ask for a clear picture of the audience so you will know if they are a match for you. Then, you will easily accept or decline without excess time or stress in the decision making process.

2.    Create a marketing calendar.

I have worked with many entrepreneurs and one sad commonality is that few take time to plan their marketing in advance.

When you invest in your marketing strategy it will allow you to make better decisions: what platforms to use, what you will say, how to generate for traffic, how to create an effective sales funnel for your prospects, how to handle objections, etc. Your marketing will be of better quality because you will have more time to work on it (like the copywriting, graphics, details, etc.). Working “on the fly”, is tricky business because your content may be compromised due to the limited time frame and lack of planning.

3.    Track your return on investment.

When you are marketing, you need to know what is and is not working. It is important to evaluate your different approaches because all strategies do not work for all products and services. If you aren’t strategic, it can be like throwing a dart at a bunch of random balloons and trying to hit one.

Choose marketing strategies that can be measured. Split test offers, track your click through rates, track coupon offers.

The only true way to know if something is worth the money is to know if it is working. From here you can also see how much each lead is costing and it will allow you to decide when and what to change or what to keep doing.

To maximize your marketing dollars, focus on your ideal client, create a marketing calendar to plan your success, and then track and measure your marketing efforts. With these three tips you’ll feel more confident about how and where to spend your hard-earned money!

Learn how to create marketing calendar for your business at

Jazzed to help the world become a more passionate place to live, Jennifer is on a mission to help at least 1 million people find and live their passions.  As Chief Passionista at Jennifer Trask International, she is the “Coaches of Coaches”. Jennifer facilitates Self-Help Coaches in creating extraordinary personalized branding and marketing strategies to grow their business and change the world…and have an awesome time doing it.

As a speaker, workshop leader and coach, Jennifer has the privilege of working with some of the world’s most inspiring people. Armed with her MBA, a Bachelor of Commerce, and the distinguished ‘Degree in Entrepreneurship’ from the road of hard knocks, Jennifer is a traveling soul in search of new experiences and sources of insight to help her and her clients live their passions, create great incomes and make a difference with their gifts.

Jennifer also hosts the weekly hit online show, The Magic of Marketing, where viewers get Jennifer’s inside scoop on how to grow your business and change the world.

© 2013

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Personal finance expert, Karen Collacutt is founder and CEO of Make Friends with Your Money.  Karen works with ambitious people who are making good money but are wondering where it all went at the end of the month. She helps her clients to get clear on their money life challenges and opportunities, matching their money to their goals.  They build a plan, confidence and peace of mind around their money.

Certified Money Coach and Certified Financial Planner, Karen brings over 15 years of finance and business experience to her clients. Coach, speaker, author and change catalyst for those ready to create a positive and empowered money life, Karen delivers a fresh perspective on how to make friends with your money.

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