A huge step in taking control of your money life and building a bridge between your business and personal money is to really know who you are in business. This begins with understanding and embracing your Entrepreneurial Power Persona.

 Your Entrepreneurial Power Persona reveals how you live and interact in the world as an entrepreneur. It speaks to unconscious attitudes, beliefs and behaviours that guide the choices you make each and every day.

Over the next few weeks, I will introduce each of the  Entrepreneurial Power Personas so you can begin to understand which ones most represent how you do and be around money and business.

To get access to ALL of the Personas right away, click here.

Entrepreneurial Power Persona #1

The Caregiver

Ezine-2014-09-04-butterflyinhandsIf you are a Caregiver, you are likely in a helping profession. You might be a coach, healer, energy worker, social worker or provide a service or product that can change someone’s world. You love to help people and often go out of your way to make sure the people around you – family, friends, clients, colleagues, are happy and comfortable. You value being generous, kind and giving. As a Caregiver, you understand that money is important and necessary, but you probably get irritated that it is part of every interaction in business.

Benefits of The Caregiver

Caregiver, your heart is in the right place. You like to use your business to create abundance in your life and the lives of others. With strong leanings towards creativity, spiritual growth and philanthropy, you have a higher than average level of compassion and empathy. You probably give, lend or barter in your business as an expression of compassion and generosity. But then you hit a limit. Why does it happen like that?

Realities for the Caregiver

So here is the challenge, Caregiver. You focus too much on others – on what you can give them in order to feel valued and liked. You have a tendency to forget that your business is intended to earn a profit, and you will undercharge, give away, barter or discount your products or services to be helpful to someone else. You probably move between feeling great and feeling resentful about giving so much. How does that impact your business?

You likely ignore your numbers in your business so you may not know how much you are earning or what you are spending. You either let the bills pile up to the point where you are paying credit charges or late fees or you automate as much as you can so you don’t have to think about it. Either way, you tend to be confident that it will all work out. But sometimes it doesn’t, does it?

The Caregiver might say things like:

“They couldn’t do it without me”

“It’s better to give than take”

“My needs are not as important as theirs”

“I won’t look at my numbers, it’ll work out”

As The Caregiver, your greatest assets are empathy, connection and generosity. They guide you and sustain you.  But if your bad habits of giving too much away, undervaluing yourself and ignoring your numbers are not managed properly your business will not succeed.

 If you recognize The Caregiver in yourself or someone you know and are interested in the other Entrepreneurial Power Personas, download the whole Special Report including The Treadmill Syndrome and a special invitation.

 Get Your Own Copy at:  www.TheOnePercentSecret.com

Keep your eyes open for next’s week’s Money Life Weekly for Entrepreneurial Power Persona #2 – The Guardian. Or get it now by clicking here.

© 2013 www.karencollacutt.com
Want to use this article in your ezine or website? You can, as long as you include this complete citation with it.
Personal finance expert, Karen Collacutt is founder and CEO of Make Friends with Your Money. Karen works with ambitious people who are making good money but are wondering where it all went at the end of the month. She helps her clients to get clear on their money life challenges and opportunities, matching their money to their goals. They build a plan, confidence and peace of mind around their money. Certified Money Coach and Certified Financial Planner, Karen brings over 15 years of finance and business experience to her clients. Coach, speaker, author and change catalyst for those ready to create a positive and empowered money life, Karen delivers a fresh perspective on how to make friends with your money. www.karencollacutt.com.

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